Advertisement in the
1950s targeted housewives as they depicted
women cleaning, cooking, doing the
laundry for their husbands and children, and serving dinner. Therefore,
Advertisement played a huge role in reinforcing the stereotypes of women’s role
in the household.
These stereotypes emphasized that women should always wear
make-up and dress up for their husbands at all times, which is why often in
these ads women will wear make up, dresses and jewelry. As a result, many middle-class
white women would conform to these roles of being housewives despite, the fact
that many of these women received a college education.
Many of these ads would
also belittle women as they often depicted women as being submissive and unable
to think without the help of their husbands. Therefore, emphasizing that women
were unable to work and that their only role in society was to be serve their
husbands and children at home.
