Tuesday, April 23, 2013

Advertisement in the 1950s


Advertisement in the 1950s targeted housewives as they depicted
women cleaning, cooking, doing the laundry for their husbands and children, and serving dinner. Therefore, Advertisement played a huge role in reinforcing the stereotypes of women’s role in the household.

These stereotypes emphasized that women should always wear make-up and dress up for their husbands at all times, which is why often in these ads women will wear make up, dresses and jewelry. As a result, many middle-class white women would conform to these roles of being housewives despite, the fact that many of these women received a college education.

Many of these ads would also belittle women as they often depicted women as being submissive and unable to think without the help of their husbands. Therefore, emphasizing that women were unable to work and that their only role in society was to be serve their husbands and children at home. 




No comments:

Post a Comment